Blogging began to take off in the late 1990s and early 2000s, after blogging software was introduced to Internet users. Nowadays, there are hundreds of thousands of bloggers, and they’re growing by the minute. It’s easy to get lost in the sea of writers, and if you don’t have a way of letting the world know about your blog, you’ll never be more than another proverbial needle in the haystack, with no hope of ever being found. But innovative writers have proven time and again that you can rise from the mundane to the magnificent, climbing to the top of the mountain, where everyone knows your name. The best way to do that is by letting the world know.
Get the Word Out Locally
For starters, you can’t sit around and hope that people “find” you; you have to actively promote your blog. How do you do that? Tell everyone you know personally to check it out. Tell your family, your friends and your co-workers. A great way to make sure they have your blog site handy is to give them a business card with your info. An added benefit of having cards on hand is that you can give them to others you happen to bump into and don’t know as well. Also, many local companies allow people to put a stack of business cards on their counter top, where patrons can easily pick them up.
Email and Text
Electronic promotion for your blog is almost no work at all and reaches multitudes of people. Telephone and email programs generally allow you to create a signature that you can send with every message. That’s a prime avenue for calling attention to your blog with a clickable link. Every time you send a message, the recipient will have an opportunity to check out what you’ve written. Change the message in your signature regularly. If you leave it the same for months on end, people will stop noticing it even though it’s there. Giving it a fresh new look from time to time will catch the recipient’s eye and remind them to look at your blog.
The Social Media Wave
Along with individual shout-outs, post your blog address on all the social media platforms. All it takes is one person to like your blog and before you know it, people you’ve never heard of are reading it too and telling everyone they know. Post your blog link on FaceBook to start a trend of likes from all your friends. That has exponential possibilities of reaching many people you would otherwise not have access to. Tweets are simple and have the potential to start a huge following if someone likes what they see. Give a little teaser in what you tweet so people will want to see more. Cross-post on every social media platform you can find and watch the readers roll in.